Government’s New Commitment to Tourism

VisitBritain Special Bulletin
This morning, the Prime Minister gave a speech declaring the Government’s new commitment to tourism, in the light of the opportunities and challenges facing us as we progress towards 2012.
He outlined how tourism is now a first class priority at the front and centre of our economic strategy, as an export earner with international visitors and with a strong domestic market. He also stressed how fundamental the industry will be to the rebuilding and rebalancing of our economy.
He recognised that the 2012 Games and the coming decade of great international sporting events across Britain, with all that Britain has to offer, is an unprecedented opportunity. But, to ensure that this opportunity is not missed, as an industry there is still much that needs to be done to improve perceptions of Britain at home and overseas.

Over the coming months the Government will be working on ‘the strongest possible tourism strategy’ looking at:
What the Government does nationally

The role of local government and the support of the local area

How we stimulate the private sector in tourism

How we make policy in other areas that will impact the tourism industry

At a national level, the dedicated Minister for Tourism and Heritage, John Penrose will lead a new relationship with the tourism industry, showing the Government gets tourism and understands the huge potential of the industry. In spite of the current tough times meaning tough decisions, he is keen to ensure that these decisions will serve us in the long-term.

However, the Government views tourism is a local industry and their aspiration is for new Local Enterprise Partnerships to allow local people and entrepreneurs more responsibility and control over how tourism is developed in each local area. A new set of incentives will be proposed for local authorities – including options for business rate incentives allowing local authorities to reinvest the benefits of growth back into their local communities.

The right local incentives should also help to stimulate the private sector. In addition to the reduction in red tape and excessive business taxes planned, the Prime Minister sees tourism bids as potentially key beneficiaries of the new £1 billion regional growth fund.
He will also look across Government at the policies that impact tourism in a big way – visas, airport security, infrastructure – not as isolated issues, but from the perspective of both the domestic and international tourism industry.
Finally, he committed John Penrose to work with the industry, bringing together all your best ideas, to develop a tourism strategy by the end of the year, with the goal of setting Britain on a path to break into the world’s top five tourist destinations.

We are delighted that the Prime Minister has declared so clearly that tourism is fundamental to the rebuilding and rebalancing of our economy. And we share his determination to use the coming decade to boost Britain’s international competitiveness in tourism and to take our industry to a whole new level.